The day was Thursday and the report was on PC shipments. Market researcher IDC reveled in its quarterly report that PC sales took a deep and steep nosedive during the first quarter of the year.
Deep and steep, as in 14 percent — the biggest decline in shipments since the market research firm started keeping track of things, all the way back in 1994. Additionally, IDC put Windows 8 partly at fault for the disappointing sales, pointing to a radical new user interface, and lack of the Start button.
Gartner is another highly dependable research firm.
And it believes that Windows 8 is not the one to blame for this continuous decline in PC sales. In fact, the expensive and prohibitive prices of touchscreen based PCs is what made the difference.
The principal research analyst at Gartner, Isabelle Durand, said in the report that:
“Touchscreen-based Ultramobiles offer PC manufacturers an opportunity to recover market share from media tablets, but Windows 8 PCs with touchscreens accounted for only a small percentage of consumer PC shipments in the first quarter of 2013.
The majority of consumers remain unwilling to pay the price premium for touchscreen capabilities on PCs at this stage. But, even so, touchscreens and Windows 8 will represent key opportunities for PC manufacturers in the second half of 2013.”
The statistics, numbers and figures released by Gartner are almost in line with what IDC recently put out. Almost in line as in an 11.2 percent decline in the first quarter of 2013 — Garner says that only 79.2 million units of PCs shipped worldwide.
Anyway, back to the topic of touchscreens, Microsoft is well aware on the impact the lack of touch enabled devices has on sales, just as much as it knows what affect the high prices of these displays has on computers.
To counter this, the Redmond based technology company has started to offer Windows 8 with special discounts to manufacturers to help bring more affordable units to store shelves.