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Gartner Blames Touchscreens, Not Windows 8, For Slow PC Sales

The day was Thursday and the report was on PC shipments. Market researcher IDC reveled in its quarterly report that PC sales took a deep and steep nosedive during the first quarter of the year.

Deep and steep, as in 14 percent — the biggest decline in shipments since the market research firm started keeping track of things, all the way back in 1994. Additionally, IDC put Windows 8 partly at fault for the disappointing sales, pointing to a radical new user interface, and lack of the Start button.

Gartner is another highly dependable research firm.

And it believes that Windows 8 is not the one to blame for this continuous decline in PC sales. In fact, the expensive and prohibitive prices of touchscreen based PCs is what made the difference.

The principal research analyst at Gartner, Isabelle Durand, said in the report that:

“Touchscreen-based Ultramobiles offer PC manufacturers an opportunity to recover market share from media tablets, but Windows 8 PCs with touchscreens accounted for only a small percentage of consumer PC shipments in the first quarter of 2013.

The majority of consumers remain unwilling to pay the price premium for touchscreen capabilities on PCs at this stage. But, even so, touchscreens and Windows 8 will represent key opportunities for PC manufacturers in the second half of 2013.”

The statistics, numbers and figures released by Gartner are almost in line with what IDC recently put out. Almost in line as in an 11.2 percent decline in the first quarter of 2013 — Garner says that only 79.2 million units of PCs shipped worldwide.

Anyway, back to the topic of touchscreens, Microsoft is well aware on the impact the lack of touch enabled devices has on sales, just as much as it knows what affect the high prices of these displays has on computers.

To counter this, the Redmond based technology company has started to offer Windows 8 with special discounts to manufacturers to help bring more affordable units to store shelves.

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  • DCJason

    This is exactly right. Personally I have not purchased a Win 8 laptop with touch screen because the sound card specs on most are not as good as my present old laptop. My clients are all holding back because there isn’t enough choices. Although the Surface design is appealing, they balk when they find out the low hard disk capacity. There are too few choices out there with touch screen capability. The OEMs are really dragging their feet.

    • Misterbear Fapp

      I completely agree. I’ve been loving Windows 8 since the first betas and previews, but I’m holding off on building a new computer because of the abysmal monitor options. I’ve only seen one decent multi-touch monitor, and it was part of a Dell AIO. Really? I can’t imagine why in the world they wouldn’t make that 27 inch monitor a stand alone. I absolutely refuse to purchase a crappy HD multi-touch monitor; less resolution than the monitor I’ve been using for over 4 years. Shame on manufacturers for missing out on such an obvious golden opportunity.

  • WillyThePooh

    I bought an iPad4 instead of surface last Christmas because iPad had Black Friday sale and iOS has more mature features and apps than win8. Besides, iPad is a mature product while surface is not.

  • Arlan Marreiro

    Legal