Google and Microsoft are at it again. The two technology titans have been skirmishing on a lot of different fronts, and these have extended to media campaigns against the companies.

The latest in this saga is that YouTube (owned by Google, obviously) has sent Microsoft a cease and desist letter, demanding the Redmond-based technology company to shut down a YouTube app that it had built for Windows Phone, its mobile platform.

AllThingsD reports that Google claims that Microsoft has built the app on YouTube’s public data feed, which actually violates the video sharing website’s terms of service.

In other words, the app strips out advertisements that are inserted alongside the videos.

Sure Windows Phone users can still watch YouTube videos using the browsers, but this is usually not as fast or user-friendly as a dedicated app. But then again, Google is dead set on not coding official apps for the Windows Phone platform, save for one or two minor ones that are already available.

Microsoft has, however, just responded to the letter. According to The Verge, the software titan is ready and willing to rectify the situation even referring to Google CEO Larry Page’s presentation yesterday at the ongoing Google I/O 2013 keynote:

“We’d be more than happy to include advertising but need Google to provide us access to the necessary APIs. In light of Larry Page’s comments today calling for more interoperability and less negativity, we look forward to solving this matter together for our mutual customers.”

Sweet talk, yes, but fingers crossed that something sweet does indeed come out of it.

Whether it does is still up in the air, even as Microsoft continues its Scroogled campaign in full swing. Word is that Redmond is targeting the Google Chrome next. Yikes! We shall know what Microsoft has to say about the web browser, in a week or two.

Related Posts

Up to 60% Off New Hosting + $4.99 on Select Domains with Promo Code 60OFF2017! The...

Up to 60% Off New Hosting + $4.99 on Select Domains with Promo Code 60OFF2017! Did...

Up to 60% Off New Hosting + $4.99 on Select Domains with Promo Code 60OFF2017! At least,...