Metro, Modern, Material, what’s in a name, eh? Google is currently holding its I/O developer event, and one of the first things showcased in the keynote was the company’s new Material Design language.

This is Google’s attempt at a unified design language — complete with flatter visual elements, enhanced focus on typography, a responsive interface, and, obviously, the bold use of colors that seems like it was ripped straight from the 60s.

Or even 2012, you know, when Microsoft introduced the Modern UI.

Before we get any further, take a look at this video below that the company released in order to get an idea of everything that this unified design language brings:

Well, one thing is certain, the interface for Google applications like Calendar, Gmail, Maps and more is dramatically improved. It is cleaner, and clearer. And it is not just the Android platform that will be getting this design unification, either.

Google plans on extending Material Design across all its products, from Chrome OS to web Search.

Ultimately, the design is very much based on the clean and modern look that Microsoft created. Apple soon followed suit with a flatter redesign of iOS 7, and Google doing so was merely a formality.

Then again, they say that imitation is the sincerest form of flattery!

So how long before the official Google apps start appearing on Microsoft platforms like Windows, Windows Phone, maybe even Windows smartwatches?

Wait, don’t answer that.

But if you are interested, you might want to check out Google Design, a new website that the company has launched with resources and guidelines about this new Material Design philosophy. Just point your web browsers to this link here.

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  1. Looks like some big time improvements over at google. The design and layout does look eerily similar to Modern UI as you mentioned though. Something to keep in mind.

  2. So we are all but sure this was intentional? There are glaring similarities, but I do think there’s an outside chance it is just a coincidence. But that may just be me.

  3. Mike Greenway / June 26, 2014 at 10:14 am /Reply

    Imitation is the sincerest form of aggravation. 🙂

  4. Collectivepitch / June 27, 2014 at 7:50 am /Reply

    Is it me, or does the above screenshot look more awesome than Metro? At least Google tried to give the contents of their flattish tiles a 3-d look…

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