Forbes magazine has an interesting article about how the iPhone may no longer be the standard setter for “coolness”, at least among teens. Teens certainly always want something new, something different – certainly different from their parents and teachers.
Right now, their parents and teachers are hooked into the iPhone…and there lies the problem. Tied to that, Samsung has upped their “cool” factor with a series of hard-hitting ads that in a reverse twist, shows iPhones as being stodgy and so last year. See an example ad below.
The Surface too, of more specifically, Windows 8, may be benefiting from teens turning away from the iPhone. Tina Wells of the youth marketing agency, Buzz Marketing Group had this to say;
“Teens are telling us Apple is done. Apple has done a great job of embracing Gen X and older [Millennials], but I don’t think they are connecting with Millennial kids. [They’re] all about Surface tablets/laptops and Galaxy.”
Certainly, the December sales period had iPhones flying off the shelves, but could this be the canary in the coal mine that shows the market looking for fresher and newer technologies than the iPhone?