Microsoft broke a few hearts at E3 2014 by keeping the focus solely on games for the two Xbox consoles. No media stuff, nothing major on Kinect, and not an ounce of details about games on PC, tablets or smartphones.

This, despite the fact that company officials have talked about renewed focus on PC gaming (more specifically gaming on the Windows platform) from now on.

In fact, Redmond even promised more details this summer.

So, what happened?

Well, Microsoft considers the E3 keynote as an Xbox press event, and according to the head of the division, Phil Spencer, the PC was not a viable platform to market at the event — E3 is more about consoles than anything else:

In an interview with Polygon, the senior executive explained:

“E3’s a retail show. It’s a retail show, it’s a console show, so it didn’t really feel like the right place for us to talk about Windows, but Windows and gaming on Windows is critical to Microsoft’s success.

For us, E3 is a console show and an Xbox show, and for us as Microsoft, Xbox is our gaming brand, and it’s the thing we can fill an arena like this, we get millions of people to watch us on TV and we show our games and it’s a brand that people care about.”

So there you go.

He did promise that Microsoft is still serious about PC games, and that we will hear more about the company’s plans for the Windows platform at championship events and other such gatherings.

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One Comment
  1. The main reason is because the XBOX is a great hardware that hasn’t done well yet. Because of that, Microsoft needs to continue to promote it.

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