Privacy conscious? Want to disable ad tracking? Then read on. Windows 10 uses the advertising ID feature that gathers data from your app usage to serve relevant and more interesting ads.

Instead of, you know, regular, run of the mill ones.

However, if you would rather stop this process, then Microsoft has added in simple switch in Settings that lets you disable it. Turning it off will actually reset your ID altogether, meaning a fresh one will be used if you enable it again sometime.

Follow these steps to disable ad tracking in Windows 10.

1. Open the Settings app.

2. Click on the Privacy section, and then make sure you are in the General pane.

3. Here, turn off the first option that says Let apps use advertising ID to make ads more interesting to you based on your app usage (turning this off will reset your ID).

4. You will now be served general ads, instead of ones that are personalized specifically for you.

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