If you have a cell phone that you want to sell in the United States, here’s a great idea – Make it exclusive to a carrier that has one of the WORST reputations for coverage in the country.

That’s the brilliant idea that Nokia and Microsoft have come up with.

The Nokia Lumia 920 will be available EXCLUSIVELY on AT&T in the United States according to TheVerge. They will also have the 820.

The 920 will be available in red, black and white and the 820 will be available in black only (that makes sense???).

They will be available in November and we don’t know how much the units will cost.

Yeah, Apple are trembling. I wonder how long it will take Nokia to tell us how many units they sell this time?

About the Author

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.

In addition to being a former Microsoft MVP and the founder and editor of EyeOnWindows.com, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. (www.learnabouttheweb.com) and The Redmond Cloud (https://www.theredmondcloud.com).

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  • Nazmus Khandaker

    I totally agree with you. This AT&T exclusivity is dumb and a total fail. It’s like Microsoft WANT’S its “flagship” Windows Phone to be unavailable to thousands of Verizon customers. I just don’t get it.

    Now, if AT&T did an awesome (apple-like) marketing for the Lumia and put it over the top of all other Android phones, and if AT&T sold a lot of Lumia 900s, then I would think MS is winning by this deal. But none of this is true. I don’t see what benefit MS is getting by this.

    • http://www.windows8update.com Onuora Amobi


      Seems to me that you only make something exclusive when it’s been PROVEN to be valuable.

      Maybe it’s just me…

      • Nazmus Khandaker

        It’s not just you. It’s common sense. 🙂

        • Onuora Amobi


    • Andrew Grush

      I totally agree that is should have come to the Big Red. Very bummed. I currently have an Android phone but was somewhat considering the Lumia 920 when my contract expires– now it isn’t even an option for me.

      Sure, I could switch to AT&T in theory, but they have AWFUL coverage in my small-town area.

      • Onuora Amobi

        Yeah they have awful coverage in MANY areas. I am baffled by this one…

  • R.J Williams


    • http://www.windows8update.com Onuora Amobi


      That’s one way to look at it…


  • Rex

    I dont know if MS had anything to do with this, but it is incredibly stupid. They tried this route last time and it didnt work. They need as many sales as possible, so the first thing they do is limit their market, AGAIN?

    I have no sympathy for the train wreck that is coming. Such a nice phone too. Such a shame.