A curious little rumor has been doing the rounds online, claiming that HTC has decided to move away from the Windows Phone platform and instead increase its focus on Android.
The infamous Digitimes is reporting (citing unnamed sources) that the Taiwanese company is contemplating dumping Microsoft’s mobile platform due to a couple of factors — low sales volume and intensely strong competition from Nokia.
This new rumor is a total 180 from earlier reports that suggested that the mobile phone maker is developing a new variant of HTC One that is powered by of Windows Phone.
HTC, as you may well be aware, has been struggling for quite some time now. The company is battling decreasing market share and lower than expected sales of its devices, which has led to quarterly losses. The sheer ascent of Samsung with its Android devices has left HTC fighting for survival.
A few severe mistakes coupled by listless movements at crucial times have resulted in the Taiwanese company losing its dominant position that it enjoyed a few years back.
The reality is that HTC it has been sandwiched — one on side by Samsung that has become the Android leader with its Galaxy lineup, and on the other by Nokia and its Lumia devices and the custom software and services the Finnish giant offers on its smartphones.
It is trying to make a comeback on the Android front, but whether the company decides to forego the Windows Phone platform to shift resources towards its quest will be evident in the near future. This is not an easy quest, after all.
Dethroning Samsung is perhaps the toughest of ordeal in the mobile realm.
Even though HTC is currently on the number two spot in the Windows Phone, it is a country mile behind Nokia in terms of market share. But Microsoft’s mobile platform is rapidly growing and ditching it outright at this time could potentially seal HTC’s fate.