IDC, the market research firm, says that the transition to Windows 8 will probably not all be smooth sailing. At least not initially.

They acknowledge the iPad cannibalization of the PC market and go even further.

IDC says that it is looking forward to the introduction of Windows 8, but believes that there could be a period of adjustment, as Microsoft gets used to bridging the operating system across desktop and mobile devices.

The quote in question:

“2012 and 2013 will bring significant challenges for Microsoft and the PC community,” said Jay Chou, senior research analyst for IDC’s worldwide PC tracker. “The Wintel platform must evolve to accommodate user expectations of ubiquitous computing on a multitude of devices and physical settings. Windows 8 and Ultrabooks are a definitive step in the right direction to recapturing the relevance of the PC, but its promise of meshing a tablet experience in a PC body will likely entail a period of trial and error, thus the market will likely see modest growth in the near term.”

It’s the truth.

Assuming a Windows 8 release date of October 2012, the PC market will spend the rest of the year watching consumer reactions to the new OS.

I will even go further and say that we will have a good idea about whether Windows 8 is a critically acclaimed success or failure by January 2013, right after the holidays.



About the Author

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.

In addition to being a former Microsoft MVP and the founder and editor of, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. ( and The Redmond Cloud (

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