Maybe they are full of mischief but it seems like Intel expects software developers to have their work cut out for them when Windows 8 hits the ARM architecture.
The inquirer had this to say:
Bill Leszinske, general manager for Intel Atom told The INQUIRER that “a lot of software work will need to be done” by application developers for Windows 8 on ARM.
Leszinske pushed Intel’s ability to “rapidly modify chips for needs” and said that its x86 architecture will lead to a “faster time to market” as a big selling point for Atom. And contrary to the belief that ARM will be the only one to benefit from Windows 8, Leszinske believes that it will help Intel, saying “past platforms are a bad judge of the future”.
Intel’s big selling point against ARM is the fact that Intel’s x86 architecture has for the most part been the primary home of Microsoft’s Windows desktop operating system. The only other architecture Windows used was DEC’s Alpha, but sadly Compaq and then HP put paid to that.
While developing for ARM cores shouldn’t be too different, and frankly good developers won’t need a long time to get to grips with Windows on ARM, that learning curve is one of the things Intel is hoping will stand it in good stead.
Leszinske said, “The investment to establish a new architecture is incredibly high and finding ways to manage to evolve software over time is the key to success. Someone could come up with the world’s greatest new microarchicture today but that doesn’t mean it will get adopted because there’s no software or no developers.”
Intel are looking like they are running scared of ARM at this point.
While Intel is dominant right now in the server market, there is a slight chance that if they are given the opportunity, ARM could seriously chip into Intel’s market share in the Server area.