There’s a really interesting article I just read by Adrian Kingsley Hughes at ZDNet where he talks about Windows and licensing.
He quotes an analyst who suggests that Microsoft should follow in Apple’s footsteps and make Windows a free upgrade going forward.
“With its aspirational products, Apple is already perceived to be an innovator in many ways, and offering free upgrades is yet another step for the trend-setting leader to strengthen its position,” wrote Clifford Leimbach, a memory and storage analyst at IHS.
“Thus, a move like a free upgrade could well be the tipping point for vacillating fence-sitters, pulling them finally into the Apple camp. A Mac could become more appealing to this receptive segment of buyers, especially when free upgrades now — and for the future — are considered in the overall calculations of a new purchase. Factor in Apple’s vaunted ecosystem with its industry-dominant iTunes marketplace for apps, songs and videos, the allure to jump fences could prove irresistible.”
As Apple and Android increasingly move to free or in the case of Android are already free, this starts to beg the question, how long can Microsoft continue to charge $119 and $199 for an Operating System?
As users continue to move to mobile devices in the form of tablets and phones, it seems to me that it may make more sense to transition to a product model (which Microsoft say they are doing) and fold the cost of the software into device prices.
It’s a tough call because Microsoft is fundamentally different from Apple in the way they run their business. Also it begs the question, if you make upgrades permanently free for consumers, could Microsoft still charge Enterprises and businesses licensing fees?
I want to hear from you guys and girls though.
The question is, what do you think about Microsoft’s licensing model and where do you see it going in the future? Is charging consumers $119 and $199 a viable option going into the future?
What do you think the licensing model should be?
Use the comments below and let us know….