Is Microsoft Developing A Chromecast Rival?

Now this is going to be interesting. A Chromecast rival? From Microsoft? Where do I sign up? I have long believed Redmond should develop its own fancy little dongle.

And from the looks of it is, a device like this could soon be a reality.

For those of you unaware of what Chromecast is, it is a basically a digital media player — an HDMI dongle that can play audio or video content on a display by directly streaming it via WiFi either from the Internet or a local network. And it sells for the flabbergasting price of $35.

Microsoft is apparently working on a similar device, which is going by the name of Microsoft HD-10, and it could be revealed soon, as it has just recently passed through the FCC.

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Redmond already is one of the many companies that support Miracast, a technology that allows users to share content between two devices using just a wireless connection. And support for Miracast is available on Windows Phone 8.1 devices.

The company even brought support for this technology to Windows 8.1, via the August Update.

And now branching it into a dedicated multimedia dongle only makes sense — not just because of the fact that Chromecast is a certified bestseller.

So this new Chromecast rival that Microsoft is working on would make use of these currently popular and prevalent sharing and networking standards. Considering just how much Microsoft is looking to pushing into the consumer electronics field, a device like this is the next logical step.

And the price?

How successful such a device is will depend on its price. And Microsoft is pondering the price tag of $50, which is not all that far away from what other HDMI dongles sell for.

So what about you? Interesting in buying this if it eventually gets launched? You know, I am.

Please Leave Your Comments Below...

  • shinsenai

    A Miracast dongle from Microsoft is certainly new, but the possibility of sending from Windows to Miracast receivers is supported by Windows since early v. 8. I’ve been using a Belkin miracast receiver to send my Surface screen and audio to my TV for months. And this technology is far superior than Chromecast, since you can stream the entire screen and audio, not just videos or music from selected applications. What the August update provides is a set of APIs to support the other direction, that is to use Windows-based devices as Miracast receivers not just senders. This is again a marketing issue. Why nobody knows that a even more powerful technology than Chromecast has been available in Windows 8 for two years now?

  • CalvinQ

    If they’re smart, they are. Microsoft could really use the best they have to offer to compete with chromebook. Whether they like it or not, the chromebook is a real competitor and they need to fight this head on!

  • WillyThePooh

    The OS is Linux. Interesting.

  • Malachi Jubb

    Be able to Stream with PowerPoint! Big market for this…

  • pirate78

    I am hoping that this dongle will allow people who do not own a Xbox to use the SmartGlass feature from the the windows capable machines (which should include Surface 2 as it is my fav tablet:) ). I have have quite a collection with Xbox movies and the majority of them have SmartGlass capability…and me with no Xbox. Giving me a dongle with that support will make me one happy customer;).