Rumors are gathering pace that Microsoft is currently testing its second generation Surface lineup of tablets. But at the same time, the company is busy expanding the retail availability of the current Surface units.
Add the promotional prices and discount campaigns, and you get an idea just how expansive the whole Surface ordeal is. Almost a year into release, the market availability (particularly international) of the company’s tablets leaves a lot to be desired.
However, Microsoft recently announce that nine more stores in the UK will be getting both the Surface RT and the Pro, while at the same time promising that more retailers will be announced very soon.
But at the same time, the technology titan had some recommendations for suppliers and partners that are still waiting to get the Surface — do not wait for its tablet, as there are plenty of other Windows 8 tablets on the market.
Peter King, Microsoft UK’s director for devices in small and medium enterprises, taking to CRN said in a short statement that:
“The best advice I can give to partners who weren’t successful with Surface is that there are more than 2,500 Windows 8 devices in the market today. The best way to be in with the best chance when – and if – we do decide to broaden the channel is: if you don’t have one today, build a devices business on some of the amazing OEM Windows 8 tablets.
Don’t wait for Surface to be available, we’ll make the right announcement at the right time and you’ll be in the best place possible if you’ve built a device business on what’s available today.”
Unsurprising words, keeping in mind the fact that Microsoft also has to cater and keep its various hardware partners in mind. And while the Surface RT is a very capable device, there are also some other competent Windows powered tablets from other hardware vendors.
And while Microsoft is pretty much certain to be working on the second generation Surface tablets, the same can be said for other partner OEMs — many of which are readying their very own Windows 8.1 slates that are set for release in the coming months.