Or rather, the issue of approving fake and scam applications. The Windows 8 app quality problem will take care of itself in time, but apps that try to trick users into buying or downloading?
No sir, that is just not on!
Redmond touched upon this issue in 2012, and removed a lot of these low quality applications. But they are still showing up on the Windows Store, and worse yet, some even make the automatic highlight sections, and top charts when browsing the store.
The perils of having a young, new app repository. Always happens.
Several outlets have talked about this problem. We covered it here when fake applications like Mac OS for Windows, Candy Crush Saga PC, BBM PC and WhatsApp for Windows appeared — with the sole intention of tricking unsuspecting users into buying.
Others have reported on this nagging issue too after finding a lot of such spam apps.
And a Microsoft spokesperson, talking to Slate responded:
“We strive to make the Windows Store a high-quality experience for customers and also accessible to the broadest audience of developers.
Based on customer and developer feedback, we recently took actions to help users discover the specific app titles they’re searching for and improve the overall Store experience. Those updates provide clear guidance to developers and also improve our ability to identify, audit and remove problematic apps. We recognize that there is more work to do and will continue to re-evaluate our policies to strike a balance between the opportunity for developers and the app quality that our customers expect.”
Some generic stuff mixed in with a little confession that the company needs to routinely review these apps, based on their performance, rating and reviews, and remove the fake ones.
Windows Store would be better off for it.
Undeniably better off.