Redmond’s mobile operating system has been rocking and rolling recently. The company has a pretty good thing going for its Windows Phone 8 platform, and continues to slowly but surely gain market share and traction around the globe.
Now the company is really eying the entry level market, and is ready to shift the very focus of its development efforts for Windows Phone at the affordable range of the mobile market.
Obviously, this is not the first time we have heard this.
But the company’s VP for advertising and online, Frank Holland, has once again confirmed this new strategy. Microsoft wants to release a bunch of new affordable devices to target the low-end segment in order to help the Windows Phone platform gain market share around the world.
Talking to Networkworld.com, the senior executive confirmed this by saying:
“We are going to spend a lot of time in the next 12 months building a real presence on the low-end smartphone market with developing countries.”
The next year could potentially be a defining year for Windows Phone 8.
Fact is that the entry level segment of the market is where the Windows Phone platform has seen some absolutely great traction. Not to mention that this is one area where the platform has been projected to grow even further in the near future.
Word on the street is that Nokia is preparing another low end Lumia device soon.
And keeping in mind the crazy level of success the Lumia 520 has registered (and is registering) in terms of sales, another worldwide hit could well be in the making.