Microsoft and EA are working very closely together to make sure the next version of Windows (Windows 8) will be a desirable platform for mobile gaming.
“We’re working very closely with Microsoft to understand what their views on gaming navigation are,” Chief Operating Officer Peter Moore said in a phone interview before the annual Gamescom conference kicks off this week in Cologne, Germany.
“Anything that allows more platforms to be adopted quickly that have a gaming element is good for Electronic Arts.”
EA (among others) are looking to diversify their gaming platform with an eye on mobile devices.
“It is important to attract the gamers and due to Windows Phone 8’s relation to the classical Windows PC programs, it is a good platform for game developers,” said Robert Jakobsen, an analyst at Jyske Bank A/S (JYSK) in Silkeborg, Denmark. “This is clearly a step forward for Microsoft’s mobile operation system.”
Since Microsoft is trailing both Apple and Android in terms of available apps and games, Microsoft will need to do some heavy lifting to become competitive over the next few years.