Microsoft and Nokia began their big marketing push behind the Lumia 900 smartphone this week in New York City.
Microsoft set up an event in Madison Square Park on Monday to give people a chance to check out the new device.
Lumia 900 promotion
The Lumia 900 (which costs $100 with a two-year contract) debuted on Easter Sunday and is yesterday was listed as the number one smartphone on Amazon.
Nokia and Windows aim to differentiate the device in the marketplace by highlighting its LTE network connection, which is far faster than the iPhone’s speed capabilities. New Yorkers who participated in a two-minute demo of the new Lumia 900 device or HTC Titan II device, which also runs on the LTE network, were given a ticket to win “time-saver” prizes.
“Since the LTE network is so fast, the event focuses on how the Lumia 900 saves you time with its fast speeds,” an event coordinator told Mashable. “It’s been a big success so far.”
An event employee with a microphone also told people in the park that the device runs “much faster than the iPhone” and that it’s the best phone on the market. Although the device launched on Sunday, it was reportedly difficult to purchase the Lumia 900 as nearly all 39 AT&T stores located near Times Square were either closed for Easter Sunday, according to the New York Times.
To create buzz for the launch, Nokia hired Nicki Minaj to put on a free live show in the middle of Times Square on Friday.
What do you think of the marketing around the Lumia 900?
Are you impressed?
Let us know in the comments.