Microsoft and Nokia began their big marketing push behind the Lumia 900 smartphone this week in New York City.

Microsoft set up an event in Madison Square Park on Monday to give people a chance to check out the new device.

Lumia 900 promotion

Lumia 900 promotion

The Lumia 900 (which costs $100 with a two-year contract) debuted on Easter Sunday and is yesterday was listed as the number one smartphone on Amazon.

Nokia and Windows aim to differentiate the device in the marketplace by highlighting its LTE network connection, which is far faster than the iPhone’s speed capabilities. New Yorkers who participated in a two-minute demo of the new Lumia 900 device or HTC Titan II device, which also runs on the LTE network, were given a ticket to win “time-saver” prizes.

“Since the LTE network is so fast, the event focuses on how the Lumia 900 saves you time with its fast speeds,” an event coordinator told Mashable. “It’s been a big success so far.”

An event employee with a microphone also told people in the park that the device runs “much faster than the iPhone” and that it’s the best phone on the market. Although the device launched on Sunday, it was reportedly difficult to purchase the Lumia 900 as nearly all 39 AT&T stores located near Times Square were either closed for Easter Sunday, according to the New York Times.

To create buzz for the launch, Nokia hired Nicki Minaj to put on a free live show in the middle of Times Square on Friday.

Source: Mashable

What do you think of the marketing around the Lumia 900?

Are you impressed?

Let us know in the comments.

About the Author

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.

In addition to being a former Microsoft MVP and the founder and editor of EyeOnWindows.com, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. (www.learnabouttheweb.com) and The Redmond Cloud (https://www.theredmondcloud.com).

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  • http://twitter.com/ecmader ECM2

    This statement of Greg Sullivan, senior product manager at Microsoft, got my attention: “Microsoft might see an increased interest in tablets running the Windows Phone OS if the Lumia 900 takes off. “People who really like the platform might use it on tablets because they liked the experience they had with Windows Phone 7, much like what we saw when Apple (Nasdaq: AAPL) brought out the iPad and people went for it because they were familiar with the iPhone’s interface,” Llamas said.

    • http://www.windows8update.com/ Onuora Amobi

      Good catch. A harbinger for Windows 8 Tablets.