The Windows Store might not have the same level of app selection as its rivals do, but that doesn’t mean Microsoft isn’t doing its best to gear up and bring as many apps as possible to the newly launched Windows 8 and RT app ecosystem.
So what kind of apps does Microsoft focus on? So far we’ve seen a ton of entertainment and game apps, but Window Store isn’t just about fun and games.
A new post from the Windows for Business blog has surfaced talking about a few great new business oriented apps that are designed to be targeted at consumers and other business consumers directly by a business.
There were four different apps mentioned in the post – FoxFast, Rooms to Go line-of-business app, Bank of America banking app, and a Johnson & Johnson Digital Health Scorecard app.
Let’s take a brief look at each of these:
The FoxFast app is essentially a portal to Fox’s “FoxFast” website, which basically offers marketing materials. The app is designed to give business customers a secure and easy way to manage marketing assets from FoxFast based on the power of Windows 8.
Rooms To Go: Line-of-Business Sales App
The new “Rooms to Go” app is designed for in-store use by the company and is a sales system that allows a sales rep to show a consumer their entire in-store lineup through the tablet, stage the sale directly through the POS abilities in the software, etc.
Johnson & Johnson: Business-to-Consumer Digital Health Scorecard App
The Digital Health Scorecard basically is an app that allows people to answer some questions and get a basic idea of how healthy they are. The app even allows you to print the score report, giving consumers an easy way to take the information directly to their healthcare provider for discussion.
Bank of America: Business-to-Consumer Mobile Banking App
The fourth app mentioned by the Business Blog was a new mobile banking app that allows consumers to check balances, pay bills and other tasks with the ease that comes with a dedicated app. Interestingly enough, the BoA app even uses live tills to display some of the information right at your fingertips.
Summing it up…
Out of these four apps, you may never use a single one– but that’s not the point. This shows us that there is a lot more power and capability in Windows apps that just casual and entertainment uses.
Microsoft has begun a push with Windows 8 that will likely see the desktop phased out in the next decade or so (of course that’s just speculation), and an important part of winning consumers over to the new Start UI will be to prove that apps developed here can be every bit as flexible and powerful as what you can do in the desktop.
This is certainly a good start.
What do you think?
Have we just started scratching the surface on what Windows 8 apps are capable of or does their more ‘simplistic’ nature also mean that they are more limited than their desktop counterparts?