Microsoft and Google have settled themselves into a bit of a Cold War in recent times. With Microsoft constantly jabbing at Android and other Google services in its advertisements, the war finally seemed to heat up to its full extent when Google affirmed it wasn’t bringing any of its service apps to Windows Phone or Windows 8.
Microsoft has been less than pleased by all of this, particularly that they had to develop their own apps for services like YouTube.
Unfortunately, Microsoft’s version of YouTube is not much more than a web-link to YouTube and is missing many of the features that Android and iOS customers are used to at this point.
Microsoft says that Google’s selective treatment against Microsoft is an example of Google’s violations of antitrust rules set up by the FTC and European Commission. It’s not just about the lack of an app, it’s about restrictions to the API. Microsoft states that Google does not offer full access to its YouTube API on Windows Phone. Here are some of Microsoft’s vice president Dave Heiner direct words about the matter:
Microsoft has continued to engage with YouTube personnel over the past two years to remedy this problem for consumers. As you might expect, it appears that YouTube itself would like all customers – on Windows Phone as on any other device – to have a great YouTube experience. But just last month we learned from YouTube that senior executives at Google told them not to enable a first-class YouTube experience on Windows Phones.
Google has claimed in the past that its lack of direct services to Windows Phone and Windows 8 is more about lack of real demand than anything. That said, if they truly are telling YouTube employees to limit the Windows Phone experience, that sounds more like a direct attack against Microsoft.
What do you think of all this Google-Microsoft drama? Will a compromise eventually be reached? If not, will the lack of Google services integration negatively affect long-term adoption of Microsoft products?