Microsoft will air it’s first ad for its Surface tablet this evening in the United States.

The ad will air during Monday Night Football on ESPN. The Surface campaign is the second ad in the sequence after the Windows 8 Countdown commercials.

This marks the next step in Microsoft’s marketing blitz — which will reportedly cost the company over $1 billion.

You can see the ad below…

What do you think of the ad?


About the Author

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.

In addition to being a former Microsoft MVP and the founder and editor of, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. ( and The Redmond Cloud (

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  • CodeMonkeyG

    Awesome! It seems that not only is Microsoft totally revamping their approach to software and hardware, but also revamping their approach to marketing. Makes them look young, vibrant and strong enough to put the competition back in it’s place 😉

    • Onuora Amobi

      Well they’re definitely going to throw some cash behind this campaign…

  • tikoze

    Personally I liked the first commercial much better…

    • Onuora Amobi

      The Windows 8 intro commercial?

      Yeah I can see that…

  • Sergio

    It looks great! Really gives a fresh air to all new Microsoft products.

    • Onuora Amobi

      Glad you like…


  • huizhe

    What does it all mean? That I’ll dance and prance and smooch on campus if I buy a Surface? I don’t want to imitate American Idol competitors. I want to know what I can do with a Surface should I decide to fork over the cash to buy one. Why must advertising be so superficial? What’s in a name? Surface and superficial are semantically close, but dancing and prancing with an expensive tablet is dangerous and might be expensive.

    • Onuora Amobi



  • Angry Goat

    hmm. i wanted to like it but it’s a little outdated with the whole percussion thing. Aside from the haircut of the main guy it could’ve come out of the 90s

    • Onuora Amobi

      Juuuust a little dated. hmm interesting.

      Thanks for the feedback…

  • Darren Kavin George

    Loving this ad! Very fun and cool especially the crumping. I am really loving this because it depicts the effect the surface will have on its users. Hopefully that is. I must say, its the first I been stoked about any hardware since MacBook pro.

    • Onuora Amobi

      Thanks for the feedback…

  • Atul Shree

    I dont liked it…………………..
    because it doesnot tell anything about its features

    • Onuora Amobi

      Thats fair too…

    • Kane

      this is the first ad , informative ad are on the way (probably!)

  • Nazman

    I want one!!! I have customers all around the globe. I would be ecstatic to brag on this!!! Sign me up!!!

    • Onuora Amobi

      Thanks for the feedback!

  • IOSWin

    Will definately get this device will then decided if I give away my Ipad, Onoura you seem like you dont like it, I personally think you dont like W8 at all, why are you blogging for Windows anyways you should rather blog for Apple, I’m yet to see a blog that doensn’t raises question about windows credibility.

    • Onuora Amobi


      What did I say???


  • Janet010

    I am waiting for it to come to The Netherlands. Not sure though, MS Netherlands doesn’t say anything about it.

    • Onuora Amobi

      I’m sure it will be available wherever people want it.


  • Larry

    I don’t have a tablet yet…. Looking hard at this

  • Dr. Lewis

    This a commercial that Fred Astaire would have mad. It is pathetic and means nothing except as an advert for the netbooks or whatever they are. It is the biggest mistake that microsoft has ever made. In the UK and the rest of Europe, this advert will turn more people off than dog poo on you shoe. Why can’t I, in the UK buy 8?? Everytime I put my post code in it tells me I am not in the right postal area. I am being discriminated against.
    I get enough of that being in my wheelchair and being 67 computer geeks think I know nothing.
    I run a Registered Charity 1108688 in the UK and there are parts of 8 that would make our work much easier. It seems microsoft wants to make more money out of all the people in Europe. Get off your horse and drink your milk microsoft.

  • ogre

    the microsoft surface is out of this world. that device is ama zing