Microsoft have released the technical preview version of the Microsoft Advertising SDK for Windows 8.

This provides developers with he ability to begin experimenting with integrating advertising in their Windows 8 apps as well as a chance to try out some of the new ad formats being rolled out by Microsoft.

There are 4 basic steps to get started.

  1. Download and the install the SDK from here. For existing Windows Phone 7 SDK users, these steps and the SDK API should be very familiar.
  2. In order to receive live ads from real advertisers, you need to register and setup your account at Pubcenter
  3. Integrate the SDK by adding a reference to the newly installed Microsoft.Advertising.winmd assembly. Also, copy the Ads folder (Found in Program Files (x86)/Microsoft SDKs/Advertising for Windows8) to the root of your application.
  4. Finally add a script reference to the Ads/ad.js file and integrate the following code snippet into your application at the location you want to place your advertising.

This version will support the following ad sizes for live ads:

  • 300×250
  • 728×90
  • 250×250
  • 160×600.

In “test mode” additional experiences, including full screen ads can be enabled. (See the help file for the full list)

During the technical preview, there will not be support for actual payments as apps will only be running in an emulation mode. This is a preview after all.

Looks cool.

About the Author

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.

In addition to being a former Microsoft MVP and the founder and editor of, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. ( and The Redmond Cloud (

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One Comment
  1. Experiment with the advertising capabilities in any Windows 8 application

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