When it comes to the Do Not Track feature on web browsers, Microsoft is clearly a bit of a lone ranger. Sure, almost all major browsers support it, but Internet Explorer takes it to another level by setting the feature on by default, right off the bat.

The DNT option bundled with Internet Explorer 10 became pretty controversial soon after release.

Many in the industry circle blasted Microsoft’s strategy of turning the feature on by default for all users. The advertising industry in particular was very vocal in this criticism.

Redmond, for its part has always claimed that the feature was actually requested by users who were tired of websites that violated their privacy while browsing the Internet.

While the software titan still stands by its decision, Microsoft has nevertheless recently admitted that it made a mistake in the way it communicated its plans to advertisers when it launched DNT.

Microsoft’s VP of Europe Andy Hart, speaking to The Drum at Ad Week Europe in London said:

“Our communication with the advertising industry should have been better and we apologize for that.”

Nice and simple, as they come!

Nevertheless, the software giant once again took the opportunity to show its commitment to this feature, and explained that Internet Explorer users are finally in control of their online content.

Online content or the ads they are served, what’s the difference, eh?

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  • WillyThePooh

    DNT will not work if web sites are not co-operating. So it’s really no big deal even MS set DNT on by default.