Why do OEM’s not want to build Windows RT devices again?

Oh yeah! Here’s why…

Microsoft seem to be planning to dominate the holiday season with large volume production of its first tablet computer, Surface, in the fourth quarter.

This from the Wall Street Journal:

According to component suppliers in Asia,  Microsoft has placed orders to produce 3 million to 5 million of these tablets in the fourth quarter. That is similar to the orders that were placed for Amazon’s Kindle Fire tablets and Google GOOG +0.21%’s Nexus 7 tablets, these suppliers say.  Some component suppliers to Apple AAPL 0.00% in Asia say they have received orders to make more than 10 million units of a smaller tablet for the Cupertino, Calif. company in the fourth quarter.

The Surface tablet is 9.3 millimeters thick and weighs 1.5 pounds, which is similar to Apple’s iPad at 9.4 millimeters thick and weighing 1.44 pounds. The Surface has a built-in kickstand and magnetic cover, which also acts as a touch keyboard. There are no details yet on pricing and availability. The new device will run on Microsoft’s coming Windows 8 operating system.

The Microsoft Surface RT had it’s price temporarily revealed today at the Microsoft Store. It was taken down soon after.


About the Author

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.

In addition to being a former Microsoft MVP and the founder and editor of EyeOnWindows.com, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. (www.learnabouttheweb.com) and The Redmond Cloud (https://www.theredmondcloud.com).

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  • SteveT

    I rather they don’t, they build rubbish anyways!!

    • 1stkorean

      sounds like sour grapes

  • Kane

    Nice picture .
    gonna be a very interesting War.

  • 1stkorean

    if MS really wanted to get a foot hold out of the gates they should eat maybe $100.00 of that price till after the Xmas selling season after all it would be a tax write off, so win-win.