CEO Steve Ballmer has put into action his titanic new reorganization process, one that is expected to continue for a year at least, and is supposed to push the Redmond Empire towards a devices and services concept.
And the thing about a devices and services concept is that innovation is an absolute necessity for success of a company that is in this domain. But according a former Microsoftie, the technology titan has lost its innovative edge — the coolness factor.
Robert Scoble, a former Microsoft evangelist, in an interview with Fairfax Media, explained his viewpoint that Redmond needs to do what Google and Apple is doing. He claims that while innovation is crucial, Microsoft however has failed to get itself noticed in both the tablets and smartphone markets.
Scoble left the company back in June 2006. And according to The Age, he recently said:
“Since I’ve left Microsoft, what have they done that’s interesting? Microsoft Kinect is the only thing I can think of and for a company that has 90,000 employees, to have only one product that you can point to that’s innovative, that’s pretty disappointing I think.”
He then compares Microsoft with Google, saying:
“Compare that to Google, which is showing you self-driving cars, Google Glass and a phone that you can talk to, the Moto X, and on and on — automatic picture improvements on Google+ — It’s a much more innovative company that is driving the future harder and faster.”
And according to Scoble, one of the reasons why Microsoft is slow to innovate right now is the company’s current leadership. The former employee explained that Steve Ballmer is actually trying to make more money by bring innovative technologies to market. It does not always work this way:
“I just don’t believe Steve Ballmer really likes the future. When I interviewed him he said innovation is something cool that makes a lot of money. And that’s absolutely not true. Google Glass might never make a dollar but it’s new, it’s interesting and it causes conversations. If you’re an innovator, you push the future ahead. You don’t care whether it necessarily makes a dollar.”
The former Microsoftie also labeled both Apple and Google as the current trendsetters in the IT industry. He pointed out that both companies are now working on the next frontier — wearable computing gadgets — which according to the latest rumors Microsoft is also hard at work on.
Right then, you heard the chap. Now it’s your turn to talk. What do you guys think? Comment away!