A while back, a young designer named Andrew Kim decided to put together a comprehensive rebranding plan for Microsoft as a project. The Los Angeles-based design student created the plan as a way of showing how Microsoft could reach out to younger generations and refresh its image.
SO what happened next? Apparently Microsoft felt that his little project was worthy of their attention, and has no hired him. “I’ll be designing for Microsoft as of summer. I promise that I’ll make the my greatest work ever while I’m there,” he wrote in a blog post.
Kim has first posted his Microsoft rebranding “idea” to the net in July, stating that a more minimalistic, beautiful approach was a good plan and that Microsoft’s newest Windows logo was a step in the right direction but it shouldn’t stop there. Shortly after his plan hit the net, Microsoft ended up changing their company logo, actually.
According to Andrew Kim, he was actually approached by several companies after his Microsoft rebranding project went viral, but he really wanted to work with Microsoft and held out for them to take notice.
“Working at a company is like getting married, it becomes a fundamental part of your life. I want to work with awesome people on awesome projects that I can get excited about. If you’ve been watching Microsoft over the past year, it’s been exciting, regardless of what your ecosystem preference is,” he wrote.
So what part of Microsoft will he be working at/with for future design efforts? Apparently Microsoft’s Xbox division. It’s nice to see that Microsoft is taking notice of young designers and others out there that can help give them an edge and push them in the right direction.
For more pictures/slides from his Andrew Kim, hit the source link below.