Windows 8.1 is a bit of a perfect storm. The new operating system is at complete ease on desktop and laptop computers, but the experience is even more amplified on tablets.

Microsoft has improved the touchscreen experience the new operating system offers to tablet users.

And now all sorts of Windows powered tablets, from 7 to 20 inches, offer an optimized usage experience, both in landscape and portrait modes. Unsurprisingly, the company expects to see much improved sales performance compared to what the vanilla Windows 8 pulled off.

A new report talks about what kind of strategies and milestones Redmond has in place for this coming holiday season, and when it comes to tablets, the company is aiming big.

The technology titan wants to sell no less than 16 million units of Windows 8.1 tablets.

Now, this may seem a bit of an ambitious (or at least, excessively high) figure in such a short amount of time, but a lot of this depends on how the public takes to the second generation Surface slates, and the myriad of new Windows 8.1 devices that have started to hit store shelves.

Pretty much all large device makers (Toshiba, Dell, HP, Lenovo, Sony, Asus, Acer and more) have lined up new Windows 8.1 powered tablets and hybrid convertibles — and it doesn’t take too long for a product to become a bestseller.

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  1. They just need to offer some big holiday sales like $100 off if you buy a Suface and cover together. Maybe even more off if you add a phone or X-box to it. People love sales. Then they also need to have rappers, r&b singers, reality starts, and movie actors being seen with their devices. Maybe a popular ad character like the Gecko, Flo, or some of the other insurance commercials wouldn’t hurt.

  2. I hope to win the lottery, neither is going to happen. However, if they pushed their marketing harder and got their product out there for people to know and understand they might sell 7 or 8 million.

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