Windows, Bing, individually, and then Bing on Windows are three of the biggest bets for Microsoft. And the company has made another widely expected move in order to enhance these products and services.
The closeness between Foursquare and Microsoft was already evident when both companies made it official that the official client was heading for the Windows Store. And now the social service has confirmed that it has entered into a strategic partnership with Redmond.
Microsoft will invest $15 million in Foursquare as part of this collaboration, in order to further enhance and improve the location based data in Windows and Bing.
Foursquare confirmed this on its official blog, saying:
“In the near future, when you use Microsoft devices powered by the Windows and Windows Phone operating systems and products like Bing, places will be enhanced by Foursquare – to provide contextually-aware experiences and the best recommendations of any service in the world.
As part of this partnership, Microsoft has also invested in Foursquare (joining our previously-announced round of funding from December). This will help us continue to build out our product, and, even more excitingly, make sure more people get access to the power of Foursquare.”
Microsoft is already using a few of these elements in Windows and Windows Phone.
But we can now expect even closer integration in the near future, and the location based data to appear on other platforms. Foursquare already boasts more than 45 million registered users that put up data and information on more than 60 million restaurants, stores and locations.