Hardware is hard stuff, no two words about it. For some companies it fits like a glove, for others it can wreck up some pretty irreparable destruction. It is all about the flow, and whether things are running in the right direction. Think BlackBerry.
Still, for some technology companies like Microsoft, hardware is even harder.
Microsoft actually has to balance its own hardware ambitions with the hardware market dynamics and more importantly the efforts of its hardware partners that license its operating system.
Yup, you guessed it — too high a use of the word hardware in the sentence above.
Redmond, obviously, still continues to bet big on Windows RT tablets, even as several manufacturers have decided to give up on this platform and develop products running the full version of Windows 8.
Famed industry analyst, Patrick Moorhead, talking to ITProPortal said that Microsoft is rather unhappy with the efforts of some of its partners in the tablet realm — including the largest of vendors like Dell, HP and Lenovo.
And it is for this reason that it tries to aggressively expand international availability of the Surface RT:
“This new commercial channel thrust for Microsoft is significant and really shows their unhappiness with Dell, HP, and Lenovo’s efforts in tablets. Commercial markets are really the only place the PC OEMs are making decent margins and Microsoft has just entered their turf, most likely capturing some of the profits.”
Nevertheless, while sales of the device still remain low, Moorhead believes that the major reason for this is because of the lack of Metro apps, coupled by the limited distribution of the device in the holiday season last year.
Your thoughts on this, guys? Weighty argument, or just another arrow in the dark? Do comment!