The company finally seems to be doing (most) things right.
While the giant of old may have rested on its laurels and taken its time to respond to issues like these, the Microsoft of today knows it has to stay dynamic to stay competitive. And this means one step ahead of not just the competition, but any problems that rise up internally.
Problems like the ones facing Surface — the company’s first tablet in history.
To stay ahead of the curve, the company rolled out something that it calls the Surface Owner Feedback Program. In English, it means a special dedicated program to help the company identify (and find out more about) any issues and problems that affect the tablet.
The survey does ask the users for some user information like age, gender, email and location, along with the Surface tablet details like the date of purchase and serial number. Pretty standard stuff. The survey page reads:
“In approximately two weeks, we will be sending you an e-mail with an invitation to a survey to hear about your experiences with your Surface. The information you submit will be used solely to operate the Surface Feedback Program”.
Those who sign up for the survey are automatically entered in a drawing where they can win $200 in accessories for the tablet. But more importantly, with enough users signing up, Microsoft can hopefully pinpoint most of the issues affecting the Surface and nail those suckers in.
The only thing better than an active Microsoft is a hyperactive Microsoft.
And this is another step in the right direction.