Microsoft Xbox 360

In recent times, it has pretty much become standard practice that whenever you want a new cellphone you head to your carrier or a partner retailer, pick one out, and lock yourself to the device for one or two years in order to get a highly subsidized discount price.

Recently, with the evolution of mobile broadband, this type of model has seen itself extended to a vast array of devices such as tablets, netbooks, and even e-readers.

Now Microsoft might be bringing this two-year contract model to the gaming world, according to unnamed sources cited from The Verge. According to the new rumor, Microsoft is planning to offer a new $99 bundle (normally valued around $300-ish) of its Xbox 360 game system which includes the 4GB of internal flash, and a Kinect sensor.

All you have to do is commit to two years of a new $15 monthly online service package, which essentially is the standard Xbox Live Gold with a few new exclusive entertainment/multimedia channels thrown in through the company’s partnerships with cable/video companies.

The Xbox 360 is winding done, but undoubtedly this is a brilliant move, at least in my opinion. Traditionally, gaming systems were sold for-profit, allowing companies to make money off of the consoles and the games. Then, in the late-90s, the trend started to shift to a model of selling “at-a-loss” over the philosophy that they’d make up the invested money of the games sold.

This allowed gaming hardware to keep a low enough price to be competitive, yet allow graphics and features that made them at least somewhat comparable with computers for gaming. The problem is that with this last generation, both Sony and Microsoft have felt a serious burn in using this model, as it took them both many, many years to truly turn a profit on their game consoles.

Two years is probably just enough time to put new users in line for the Xbox 720 (or whatever you wish to call it) upgrade. When it arrives, MS could consider selling the system very much like how cellproviders do- Full Cost, 1 year commitment, and 2 year commitment.

This means that they know you’ll use their multimedia services, and they can turn a profit from this and the games you buy. This move could truly give Microsoft an edge in establishing its Xbox brand as a multimedia entertainment device for the living room, and not just a gaming device brand.

Of course this model has down-sides too: IF Microsoft no longer sold at-a-loss unless you committed to a one or two year plan, gamers with bad or no credit might find it difficult to qualify for owning the next Xbox unless they paid full retail price.

Without any subsidizing on the price, this could easily mean a $750-$1000 game system for those that don’t qualify, or don’t want, the commitment. More than likely though, MS will still subsidize all models, it’s just that ones with a two year (and maybe even 1 year) commitment get the steepest discounts.

There is also the possibility that this nothing but pure rumor, though I really think it makes sense. What do you think of the idea of a paying a monthly contracted fee to Microsoft in order to get their game systems cheaper?

Could this position them as a powerful force in the living room?

Don’t like the idea at all? Share your thoughts below.

Related Posts

Up to 60% Off New Hosting + $4.99 on Select Domains with Promo Code 60OFF2017! Or...

Up to 60% Off New Hosting + $4.99 on Select Domains with Promo Code 60OFF2017! Not the...

Up to 60% Off New Hosting + $4.99 on Select Domains with Promo Code 60OFF2017! Looks...

  • Timiteh

    I think that it is quite a smart move from Microsoft and i am suprized that it is only now that they pull out such a strategy. Like you, i think that they will test how this strategy work out for the 1 to 2 years to come and then fully apply it to XBox Next. The most interesting thing is that they can build an extremly powerful/expensive multimedia hub and sell it a very reasonnable price (up to $200)  with a down to 2 years contract.

  • anthony

    lol   700  to 1000  dollors  hahah  yep all  xbox gamers  even kids  are gonna dump   the xbox n get  ps3  and ps4 now lollol   or  they all migrate  to pc games  better just  like me 🙂  micrsoft is retarted  again !!!  wow i bet u   the ps4  is  gonna cost  wayy smaller  then 700  buks too lol  fucking  stupid did  microsft   forget   kids   buy  game systems too  not just adults  lol   they aint got that kinda muny greedy fuks  thats  the   stupidst t hing i ever herd for a game  system yet  i am now a  pc gamer on the  pc  😉