Microsoft mocks Samsung’s new Galaxy terminal at Heathrow airport

The creative geniuses over at Redmond are at it again. Microsoft’s marketing has improved noticeably these past few years, and the company’s sense of humor is vividly at display in many of the ads and video clips it rolls out.

And ever so occasionally, Microsoft pulls off some unique marketing stunts.

Nokia too is well known for its social marketing techniques, and it is good to see that despite becoming part of Microsoft, the tradition has not changed. The company took one of its closest competitors head-on in this amusing new stunt.

The world’s number one smartphone maker impressed everyone last week by singing a deal with Heathrow airport to take over Terminal 5 and rename it Terminal Samsung Galaxy S5.

Inspired by this, Nokia decided to send some “Lumianauts” over there to do some exploring:

“Once the brave Lumianauts stepped foot in to the brand new terminal, though, they quickly learned that there was no such thing as a flights to ‘the Galaxy’. Rather, the terminal had taken over by advertising for another mobile phone company.”

Pretty neat way to use Samsung’s campaign to promote your own device. And although this small campaign might not receive million upon millions of hits, it’s effective, and in light fun.

Well played, Microsoft.

  • Ray C

    Well played

  • John Howe

    It’s amusing. My problem is that I think it’s better for companies to let products speak for themselves than to mock others. It’s never made me like a company more, only less. Just my 2 cents.