Even by the most cautious of estimates, Microsoft have poured hundreds of millions into the Surface brand since 2012, in a bid to make the tablet lineup successful in the market.

The keywords here being, the Surface brand.

This is Redmond’s resident name for its line of hardware devices, and before the Nokia acquisition was complete there were talks of expanding the Surface family with everything from ultrabooks to gaming tablets and even smartphones.

Now, however, the company is planning some very big changes to its hardware business.

Information coming from evleaks suggests that the technology titan might replace the Surface brand with Lumia in the very near future. With the Nokia acquisition now complete, Microsoft now plans to uses these acquired assets in a much better way.

The idea is to develop a single platform for both the smartphone and tablets market, and the Lumia branding makes a world of sense in this aspect, at least better than labeling phones as Surface.

If this goes through, then the company is looking at a relaunch of its tablet business.

Obviously, this is just early speculation, and we have no official word from Microsoft in this regard. But it comes from a fairly reliable source, and there may be some truth to this.

Your say on this, folks? Ready for a Lumia tablet?

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  • Misterbear Fapp

    Microsoft should kill its marketing division, and the division head should be publicly executed. As the owner of a Zune 120, I can tell you there may be a long line of people at Microsoft that should be executed, and now this.

    • Rodney Longoria

      Executed, MF? Nah, send them off to a Linux camp if you want to truly be evil.

  • John Howe

    I saw it coming. Not sure how to feel about it, but they obviously wanted to acquire Nokia to use their well-known brands to help Microsoft boost their sales in this area.

  • Collectivepitch

    Who the heck did Microsoft pay to come up with these names, “Zune”, “Lumia”, etc.?

    • Ray C

      I have no problem with the name Zune

    • Michael Paterson

      Lumia is a brand created by Nokia.

  • Ray C

    I guess they plan to keep the Pro versions name Surface and ARM version change it to Lumia. I’m not sure if it makes sense, but I guess we will see. Whatever they do they need to get away from numbers for their phones and tablets. In some ways it makes sense, because lower numbers are older phones, but the numbers are all over the place