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Microsoft Reaffirms Commitment To Devices Business

It says a lot that Microsoft has to issue a statement regarding this, but the company has, once again, said that it is fully committed to the device business, and will continue to launch and support new hardware.

In fact, Redmond did just that this week.

When it announced the Surface Book 2, in two variants, that will hit the store shelves on November 16.

That said, there has been a lot of speculation surrounding whether Microsoft is actually committed to its devices. Fuel was added to the fire by hardware partners, who hinted that Redmond is ready to pull out of this unforgiving market within the next couple of years.

However, the head of Microsoft’s Windows and Devices Group, Yusuf Mehdi, believes that there is no cause for concern, and the launch of the new Surface Book actually shows how dedicated Microsoft is to its devices.

Noting that even though the world lives on phones today, true creativity can only be achieved on PCs:

“Creation has never been more important than it is today in our minds. We think that opportunity is before us. We’ve been on this journey in every successive release. We want Surface to continue to do this and we’re excited to work with our partners. Our ecosystem doesn’t get the amount of credit it should.”

It really doesn’t.

At the end of the day, though, it all comes down to less talk and more action.

Microsoft has made a number of bewildering decisions on the hardware front lately, most notably on the Windows 10 Mobile side of things. Guess the next couple of years will really paint the true picture, on whether Redmond actually sees a future in hardware.

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