Microsoft release new video commercial “it’s a great time to be a family”

Microsoft just released this new commercial showing their live video chat capabilities. The comparisons to Apple and their Facetime videos are obvious but akward at the same time.

The video was put together by Crispin Porter & Bogusky, the agency responsible for launching Microsoft’s Windows Phone operating system.

I wasn’t particularly a big fan of this commercial for many reasons.

  • Dont like the strumming background music
  • Not a big fan of video chat
  • Compared to Apple, it looks old school to pass a laptop around. I mean seriously? That’s the way we did things before we had tablets.

I think that spot would have worked better for Skype on a Windows Phone. I will say on the positive side, it’s better than some of the other Microsoft ads that they have done. Heaven help us.

The commercials will run in 35 countries worldwide to focus on Microsoft’s consumer products.

Take a look and let me know what you think in the comments below.

Hat Tip to Winrumors.

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems. In addition to being a former Microsoft MVP and the founder and editor of, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. (