Boy, Tim Cook sure did choose a neat moment to talk about Microsoft and other Apple competitors and what he believes is a lack of innovation from other technology companies.
The Apple CEO gave these statements to Bloomberg, and they were published yesterday.
Call it sweet, sweet coincidence, but Microsoft had also scheduled its financial analyst meeting yesterday, and took time out to respond to Cook’s outburst.
Qi Lu, the executive vice president at Microsoft commented on his company’s approach and clarified that Redmond was not actually copying Apple. During the Q&A session that followed the keynotes, Lu said that what Microsoft is doing right now is nothing but driving innovation.
If anything, Windows 8.1 is proof of it, the executive said:
“One is we’re gaining share. Number two, we’re driving innovation. So we have a set of product ideas we think truly differentiate our search experience. In Windows 8.1 we’ll deliver; they haven’t tried it. We have a complete new way of seamlessly integrating search with information on the devices.”
However, Lu did admit that while Microsoft is still looking for profitability, the company is also focused on innovation and wants to revolutionize technology as much as possible while reaching this goal:
“Your question is about the profitability. For my organization we’re hard-core. Essentially we’re absolutely committed, always monotonically making progress towards profitability, driving always to. Volumes we’re gaining share, we obviously have more volume.”
So that’s that, I guess.
To be brutally honest, Apple is focused more on refinement than innovation. And the same can be said for Microsoft in many aspects. Windows 8 and Windows Phone 8 may not exactly be innovative products, but with each passing update they are being refined and optimized.
There still is place for innovation in technology, lots of it, true. But it often comes down to offering a silky smooth user experience, while at the same time making technology accessible for everyone.