In what can only be characterized as a big misstep for the company from Redmond, Microsoft has released what will be the new Windows 8 logo.
In a blog post from their WindowsTeamBlog, they said the following:
With Windows 8, we approached the logo redesign with a few key goals on mind.
- We wanted the new logo to be both modern and classic by echoing the International Typographic Style (or Swiss design) that has been a great influence on our Metro style design philosophy. Using bold flat colors and clean lines and shapes, the new logo has the characteristics of way-finding design systems seen in airports and subways.
- It was important that the new logo carries our Metro principle of being “Authentically Digital”. By that, we mean it does not try to emulate faux-industrial design characteristics such as materiality (glass, wood, plastic, etc.). It has motion – aligning with the fast and fluid style you’ll find throughout Windows 8.
- Our final goal was for the new logo to be humble, yet confident. Welcoming you in with a slight tilt in perspective and when you change your color, the logo changes to reflect you. It is a “Personal” Computer after all.
I have watched all the large Technology blogs either avoid discussing this or letting their readers do the commenting but that’s where this blog is different.
OK where do I begin?
If I ran a company and my marketing guy submitted this as an initial concept, I would put him on a performance plan.
Anyone who is an internet marketer (like my alter ego) will tell you that this is horrid on oh so many levels.
- The colors are oh so uninspiring. They are absolutely cognitively dissonant with what Microsoft is trying to achieve. A new birth and rebranding is a joyous event with bright energetic colors. These colors are plain, boring and sleepy.
- The Window – really? Is that what marketing has come to? Literally draw a frikkin Window pane next to a name and call it a day?
- The simplicity – Image next to name is so dull.
- The lack of originality – My God! I know this is a large corporate company but still you have to put the effort in. This sends a very bad message. It says “we are not Apple – we don’t even try to portray any fun in our branding”.
- The LACK of color. The use of #00adef throughout the image is once again just a horrid choice.
I actually could go on but I think that’ll do.
We get the message. This logo tells us that Windows is a business brand. Windows 8 is a continuation of an established mature business and brand.
If you’re looking for fun like..
You may want to try the other company down the street.
They think different.