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Super Bowl is serious business, and marketing at the event is even more so. With the going price of $4.5 million for a 30 second slot, many companies release some of their best commercials for the event.

And just like other large technology companies out there, Microsoft, too, has tried to make the most of this ad time to showcase its solutions. It is after all one of the most watched television event of the year.

Redmond put the focus on highlighting how its products and services change the world — the focus on innovation is the key phrase here. The main ad focuses on touching heartstrings instead of comedy.

Titled ‘Empowering’, this is an inspired commercial that talks about how technology changes the lives of people. It focuses on Steve Gleason, the former NFL player who has been diagnosed with ALS, making it impossible for him to speak on his own.

Microsoft’s technologies like a Surface Pro tablet and Kinect allow him to communicate. The camera tracks his eye movements and the slate is also at the very center of it all.

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The ad runs 1 minute in length, and you can watch it below, along with the all other commercials that the company released for the event. Go on, they are (particularly the first one) a good watch:








Redmond claims that everyone featured in these videos is a real person talking about how its products have changed lives. While they may not be as flashy as some of the other ads, they do hit close to heart.

Watch them, and then share your thoughts on these commercials below.

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