It goes without saying that Internet Explorer 11 is the most important software product launch for Microsoft this year after Windows 8.1. The software titan has already released a test version of its web browser with Windows 8.1 Preview.

And now it seems that the company is ready to promote IE 11 with a new campaign calling it the best touch browser on the market.

Even in its preview form, Internet Explorer 11 provides faster page loads, improved performance and usability to go with a streamlined browsing experience across all Windows 8 devices — from desktops to laptops, tablets or smartphones.

Not to mention the completely rebuilt developer tools that can be brought up by pressing F12.

Redmond has started to hype up the features of its modern browser, saying:

“IE11 delivers a fast, fluid experience, using as many tabs as you want, and side-by-side browsing so you can use your favorite sites and Windows Store apps together. IE11 puts your sites first, delivering the best Web on Windows across the full range of Windows devices and screen sizes, that’s equally great for touch, mouse, and keyboard.”

The software titan also talked about the performance improvements included in its upcoming browser, along with improved navigation experience provided by touch:

“We optimized the IE11 browsing engine for real-world sites to download and display fast and be highly responsive to touch. Developers can build next generation experiences with professional-quality Web video, and hyper-fast 2D and 3D Web technologies that make the most of the underlying hardware.

IE11 supports real world standards and compatibility, and new developer tools enable developers to build high-performance Web experiences on Windows devices.”

The stable version of Internet Explorer 11 is projected to be included with the RTM version of the operating system. Windows 8.1 final is widely expected to be released later this year, probably during October, in line with Microsoft’s regular release cycle for Windows versions.

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