Microsoft steps back from Hulu Acquisition talks

Microsoft steps back from Hulu Acquisition talks

It’s being reported that Microsoft has dropped out of an auction for the sale of Hulu.

Bloomberg revealed on Tuesday that Microsoft is no longer bidding on the online video service which is currently up for sale. Microsoft reportedly informed Hulu executives last week that it would not bid into a second round.

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Nothing prevents Microsoft from re-entering the bidding process at a later date though.

Hulu is a website and over-the-top (OTT) subscription service offering ad-supported on demand streaming video of TV shows, movies, webisodes and other new media, trailers, clips, and behind-the-scenes footage from NBC, Fox, ABC, and many other networks and studios.

Hulu videos are currently offered only to users in the United States and its overseas territories.

Hulu provides video in Flash Video format, including many films and shows that are available in 288p, 360p, 480p, and in some cases, 720 HD.

Hulu also provides web syndication services for other websites including AOL, MSN, MySpace, Facebook, Yahoo!, and Comcast’s fancast.com.

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems. In addition to being a former Microsoft MVP and the founder and editor of EyeOnWindows.com, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. (www.learnabouttheweb.com).