Chitika Insights, the research arm of the Chitika advertising network, has produced a study comparing Web traffic from Google’s Nexus family of tablets and Microsoft’s Surface tablet.

The idea was to give an idea of how the second-tier competitors in the tablet arena – with Apple and Samsung being the first – are doing in terms of market share.

Chitika examined a sample of tens of millions of tablet impressions drawn from the U.S. and Canada between November 12 to November 18, and compared Web traffic from Google’s Nexus family of tablets (Nexus 4, 7 and 10) and Microsoft’s Surface tablet.
Both Microsoft and Google both offer a $499, 32GB version of their tablet, but the Nexus 10 has a 16GB version for $100 less while the Surface can only be upgraded to 64GB.

The results are that Google Nexus tablet users are generating more than seven times the Web traffic of the Microsoft Surface. However it is not exactly apples-to-apples. The Surface is compared with 3 Nexus models and original Nexus 7 had a head start, debuting this past July.

There is a possibility that this gap will narrow as Surface sales grow, but Nexus sales are also doing very well and are popular this holiday season.

Whether the high-priced, battery-challenged Surface Pro, due early next year, will give a larger boost to Microsoft’s overall market share is open to question, but time will tell.

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