Microsoft Surface RT Sales should surpass One Million in Q4

Microsoft Surface RT Sales should surpass One Million in Q4

Microsoft has been pretty quite of late when it comes to sales predictions for the Microsoft Surface RT. We’ve heard good and bad about the tablet, but how many will it sell by the year’s end? Depends on who you ask.

IHS iSuppli analyst Rhoda Alexander says Microsoft will see 1.3 million Surfaces in the quarter. On the other hand, Boston firm Detwiler Fenton suggests that not even a million Windows RT devices will end up being sold.
CNET points out that the 7-inch Google Nexus 7 is selling about one million units a month in comparison. They also mention that Apple sold 14 million iPads in the third quarter. This is is all well and good, but these are established players with established ecosystems.

Windows RT and Windows 8 are still very misunderstood by many consumers and offer a big change from what we are familiar with in prior versions of Windows.
Honestly, if Microsoft would have sold millions upon millions of Surface units right at launch, I would have been quite shocked. This wasn’t going to happen. Many consumers don’t know if they like the idea of using a desktop OS on a tablet. Give them time.

Even though it is arguably pricey, I also expect the Surface Pro to play a very positive role when it comes to overall Surface sells next year.
Last but not least, Microsoft will see stronger growth when they have a larger retail presence. At the moment you are relegated to getting your Surface RT through the web or in one of Microsoft’s stores. When more retailers like Best Buy start offering the Surface RT and Pro, expect stronger sales, simple as that.

What do you think of the Microsoft Surface RT? Do you like it, if not what don’t you like? The pricing, the specs, Windows RT? Let us know in the comments below.

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