Sources are speculating that Microsoft is preparing to launch an own-brand Windows 8 tablet by the end of 2012.

Microsoft, which has trypically partnered with smartphone and electronic companies to push its Windows products on mobile and PC devices, could change the way it operates in the tablet market in an attempt to compete with Apple’s iOS platform and dominant App Store marketplace.

Microsoft is thought to be copying its branding strategy from product lines including its Xbox 360 and Zune products, helping draw more consumer attention in a growing tablet market.

A move into launching its own products could potentially upset vendors working with Microsoft to push products powered by Microsoft software.

Microsoft has not commented on rumours.

About the Author

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.

In addition to being a former Microsoft MVP and the founder and editor of EyeOnWindows.com, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. (www.learnabouttheweb.com) and The Redmond Cloud (https://www.theredmondcloud.com).

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