The on-by-default DNT feature is one of the most controversial features of Microsoft’s IE10, but despite criticisms from various industry quarters, the company seems intent on continuing with it.
In fact, it has asked other technology leaders to follow suit.
More than a few browsers come with similar Do Not Track options, but Microsoft’s Internet Explorer 10 remains the only one that has this feature turned on by default.
In a lengthy blog post, Brad Smith who is the general counsel & executive vice president, Legal & Corporate Affairs over at Microsoft explained:
“We continue to strive to put privacy first for our customers, while recognizing that providing consumers with more choice and control of their privacy requires strong collaboration with a number of stakeholders. We often have a unique perspective in these discussions: We have billions of paying customers, as well as a thriving advertising business”.
Advertisers believe this could hurt performances of their ads, as they will not be able to collect data and provide users with more targeted and relevant ads.
In fact, several in the industry have warned about the ramifications of such a move. Yahoo! already blasted the feature in late October, saying that it will not enable DNT on any of its websites.
It actually believes in the possibility of abuse of the DNT feature by none other than Microsoft itself.
But the Redmond giant seems firm on this new feature, claiming that users have actually been asking for such a feature. A recent survey by the company showed that over 75 percent of consumers in US and Europe have admitted they want the DNT turned on.
“Since our announcement, we’ve heard from a variety of voices about our decision. We’re listening. While we remain steadfast in our decision to enable the DNT signal in IE 10, we also recognize that turning the signal on is only the first step. To achieve the full value and benefit of DNT, the industry needs to fully implement a response to the signal”.
This much is sure — the Do Not Track option is going to remain a talking point all throughout 2013.