Now this is an endeavor everyone can get behind! Microsoft seems bent on making large touch screens go mainstream, and the company is ready to do what’s needed in getting this done.
Redmond acquired Perceptive Pixel for an undisclosed sum back in 2012.
Since then, we have heard nothing about what the technology titan wants to do with this innovator of large-sized touch-enabled displays. Now, however, Microsoft is breaking silence, and has shared some plans that might involve this acquisition.
The idea is to mass produce large touchscreen displays and bring them to the market.
This was confirmed by none other than Stephen Elop, who is currently in charge of Microsoft’s devices unit at the company’s Australian Partner Conference on September 2. He said that while PPI displays could be produced by Microsoft, pricing still remains a challenge.
PPI, as in those amazing screens from Perceptive Pixels.
These, obviously, sold for as high as $80,000 before Microsoft acquired the company. Redmond was aware of this fact at the time of the acquisition — as a result, these are now available for $7,500.
Microsoft wants to bring the price down even further.
It is not clear, at this time, whether the company plans to distribute these large touchscreens, but this is something that cannot be ruled out. Microsoft could theoretically beat Apple and others to the television market, at the same time bringing Windows to more devices of all screen sizes.
PPI displays, then, have slid solidly in Microsoft’s future plans. Wonderful.