If you are reading or viewing anything about Nokia’s new flagship smartphone, the Lumia 1020, chances are it will focus on the camera of this particular smartphone. And for good reason too, the 41 megapixel snapper on the back is absolutely exquisite.

The handset is now available for purchase across the United States via AT&T.

Since the smartphone provides a great (pretty much the best) imaging experience overall to all users, Microsoft is keen to highlight this to the world. And Redmond’s elaborate new ad does a pretty great job of conveying the message.

The stylish new video, uploaded to the Windows Phone YouTube channel, is embedded below for your viewing pleasure:


The new video commercial stresses the PureView camera capabilities of the device. Microsoft notes in the video description of the ad that nothing else comes close:

“Meet the Nokia Lumia 1020, with 41 megapixels and reinvented zoom—this is what billions of smartphone camera photographers have been waiting for. Nothing else comes close.”

Big numbers like 1020, 41 and billions have never sounded better in one sentence!

This also is the most expensive Windows Phone 8 device that has been released so far, with AT&T selling the Lumia 1020 for $299.99 with a new two year contract. For this reason the smartphone is said to be off to a bit of a modest start, but these are early days, all things considered.

Both Nokia and Microsoft would be hoping that the camera is enough for users to make the decision.

This ad, however, is elegant and stylish — and one of the better ones Microsoft has put up in recent memory. What are your thoughts on this and the smartphone itself? Sound off in the comments section below and join in.

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  • Mike Greenway

    The video will not play, I tried on two consequtive days.

    • Fahad Ali

      Working fine here! 🙂

      I have also linked the actual video URL of YouTube just above where the clip is embedded. Unless for some weird reason it’s country locked for your location, you should be able to watch it on the YouTube website without any problem.

      • Mike Greenway

        I’m in the USA. IE10 say that no content on this site is filter (by Do Not Track). when I push play, I set a staticy background with a message that says “an error has occurred, please try again later. The link above the embedded video plays normally. That all I can tell you.