Now, earlier this week, Microsoft unveiled a challenge to CES 2012 attendees – beat Windows Phone’s speed and win $100.

Obviously, a lot of people were interested in trying to do just that and it was a pretty bold thing to do.

Here’s the problem though, a few people actually did.

http://www.youtube.com/watch?v=cYFok3gqUlI

Now here’s the issue.

TheVerge is reporting that the stats were 30 wins, 3 losses, and 1 draw.

From a marketing perspective, that’s not great at all. This is like AT&T saying that we cover 97% of America – it only highlights the 3% that they don’t cover.

Now Microsoft have a video out there where an Iphone 4S wins the challenge and (to add insult to injury – $100).

Now it’s a fact that the Iphone 4s is faster. And it’s on video. And they took the $100.

This is advertising?

Who the hell approved this challenge?

About the Author

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.

In addition to being a former Microsoft MVP and the founder and editor of EyeOnWindows.com, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. (www.learnabouttheweb.com) and The Redmond Cloud (https://www.theredmondcloud.com).

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  • Michael Robins

    This article is a joke right?