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Microsoft’s Scroogled Campaign Brings Result, Google To Revamp User Privacy

Microsoft may finally be on the verge of a big win against its rival Google, as reports are coming in that the search engine giant is planning a major update to address recent privacy concerns.

Google Wallet is the service in question, and the Mountain View-based titan looks all set to tweak the terms of service in ways that would protect the personal details of the users.

Microsoft has heavily campaigned against Google, warning that the search engine giant shares private information with developers every time users purchase apps from the Android market. Redmond’s latest Scroogled campaign read:

“When you buy an Android app from the Google app store, they give the app maker your full name, email address and the neighborhood where you live. This occurs without clear warning every single time you buy an app. If you can’t trust Google’s app store, how can you trust them for anything?”

It seems that Google got the message after more than 2 million people visited the Scroogled website.

A new report over at Droid-Life seems to suggest that work is underway at Google to bring several improvements to the Wallet Merchant Center, including amendments that address the above mentioned privacy concerns.

No word yet on when these new improvements are set to be rolled out by Google, but as far as Microsoft is concerned, it is reasonable to expect the software giant to update its Scroogled campaign with something new in the coming days.

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