It’s been pretty amusing to listen to the bloggers and critics over the past few weeks as they have expressed shock and uncertainty about Microsoft’s new UI tiled tablet UI for Windows 8.
Yes it is pretty radical but I think that Microsoft have a pretty straightforward option for moving forward with Windows 8 on the tablet.
In a sense, they are playing it just right. The traditional desktop UI will also be available and will
probably definitely build on the strengths of Windows 7.
With the tablet it’s not going to be that simple.
No one who knows anything about technology can credibly believe that when the Windows 8 tablet is launched, it’s features will be able to go up pound for pound against an Ipad 3 or a more mature Android tablet.
Not. Going. To. Happen.
But, we have seen this scenario before – with the Xbox.
No one (including me) dreamed that the Xbox would ever be this successful and it has, in strong part due to Microsoft’s secret P weapons – Price and Patience.
Microsoft was able to take a loss on each Xbox while they grew that business line and they had the patience to see it through. The approach should be no different here.
Apple are at maximum demand at their price points ($499 and up) but that leaves a tremendous opening for anyone who will offer a quality tablet at the $99 to $199 price point.
If Microsoft are willing to be a little patient and see the Windows 8 tablets as loss leaders, at least in the beginning, we might be in for an interesting race…
What do you think?