Redmond took a slight dip in an annual ranking of the world’s most valuable brands. Microsoft is placed seven this year, down from the fifth place it was slotted in at in 2012.
BrandZ just released its annual Top 100 list, commissioned by WPP and conducted by Millward Brown Optimor. It combines the financial value of a company’s brand with the public perception from people who either buy products and services from these corporations or may potentially buy them.
The list estimates that the monetary value of Microsoft’s brand is around the $69.8 billion mark in 2013, down 9 percent from where it was in 2012.
Apple has been topping the list for several years now, and this year received a monetary value of $185 billion, up only 1 percent from last year.
Google and IBM rounded up the top three, though both companies swapped places in 2013.
The search engine giant moved to number two on the BrandZ list this year, and is valued at $114 billion. IBM, however, slipped from number two to third place and was listed with a brand value of $112 billion.
Samsung actually witnessed the biggest jump this year to arrive at 30th position from the 55th it occupied last year. The Korean giant now has a global brand worth of $21 billion — a marked increase of 51 percent from 2012.