Unlike some other companies (not just in technology) that create winning ads one after another, Microsoft have a tendency of rolling out some humdrum commercials, every once in a while.

But when they create a winning clip, they throw it out of the park!

This new ads for Internet Explorer is another triumph, as it brings the touch capabilities of the application into the spotlight. As a welcome bonus, it also shows off just how intuitive a Windows 8 tablet is. And it does with loads of emotional energy.

Give it a watch here:

Dubbed ‘Explore the World Through Touch’, this new ads has Microsoft suggesting that everything surrounding us is based on touch — so using a touch enabled version of Internet Explorer in the Modern UI is just a natural experience.

Obviously, this offers a perfect opportunity to show some adorable kids in the clip. The music is wonderful, the cinematography startling.

And the video definitely achieves what it set out to do, with some style.

Which, actually, can be said for a lot of the ads that Microsoft have rolled out ever since debuting Windows 8 a couple of years back. Some of the best Redmond commercials have come out in this exciting timespan.

What do you guys and gals think? View the ad above, and leave a comment below!

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  • Ray C

    Great commercial. I had to share it

    • Fahad Ali

      So true. Microsoft is on another level when they create ads like this!

      • Ted Smith

        Agreed, Fahad. I think this advertisement with the touch theme does a great job of illustrating the message visually and telling the user what to expect with Explorer. Great ad.

  • Claire R

    Beautiful advertisement! Sentimental and effective! IE is making a comeback! 🙂 Great browser in my view.

  • Yorker

    Loved it. Best part is they accomplished all that emotion and got their message across in 40 seconds, which is almost required given people’s attention span nowadays. Well done, Microsoft marketing!